Amanda Gunderson

Work Experience

UX Designer Student, Prime Digital Academy, Minneapolis, MN
09/2019 – 02/2020

Self-defined Project: Street Cards
Street Cards is a nonprofit that serves the homeless community and those in need. They approached Prime Digital Academy to learn of new ways to increase their impact.

• Researched current methods of communication through direct participation, surveys, and journey & communication mapping.
• Prototyped a new website to show how clear messaging and strong branding can lead to action and engagement.

Group Project: MNIT (Minnesota IT Services)
The MNIT team has been tasked with providing technical assistance to all state agencies. They approached Prime Digital Academy to improve the customer experience and provide consistent, reliable and efficient services to the agencies they serve.

• Conducted user evaluations to gain insights on how the system is currently used and what improvements could be made to improve work flows and efficiencies for both the user and MNIT.
• Prototyped & evaluated new workflows with improved language, accessibility, and task flow.

Additional Clients:

• 3M
• Parkpoolr
• Runerra (Pikup)
• Plogger

Graphic Designer Web + Print, Voya Financial, Minneapolis, MN
04/2015 – 07/2019

• Design various forms of marketing collateral for multiple business segments.
• Code emails and websites that I designed.
• Work with UX, developers and other integral teammates throughout a project to ensure that we stay aligned and on track.
• Assist in the simplification of content to provide a clear message to the consumer.

Digital Production Artist, Life Time Fitness, Chanhassen, MN
04/2014 – 04/2015

• Built responsive emails using HTML/CSS templates.
• Implemented changes to the company website which included creating landing pages, overseeing campaigns, and updating assets.
• Implemented accurate and timely revisions as needed.

Print Production Artist, Life Time Fitness, Chanhassen, MN,
01/2012 – 04/2014

• Prepared files for print, ensuring all files were properly formatted, versioned and high quality.
• Created various documents for both print and interactive campaigns.
• Implemented accurate and timely revisions as needed.

Designer/Production Artist, Freeman Co (via Creatis), St. Paul, MN
09/2011 – 12/2011

• Designed graphics for tradeshow booths and corporate displays.
• Prepared large scale graphics for print.
• Created presentations for new business proposals.

Designer/Production Artist, SUPERVALU (via Creatis), Eden Prairie, MN
08/2010 – 08/2011

• Designed and produced in-store communication pieces for a variety of campaigns.
• Created presentations of campaign collateral for management review and approval.
• Produced multiple versions of seasonal catalogs and direct mailers for all banners.

Designer/Production Artist, Best Buy International (via Creatis), Richfield, MN
03/2009 – 08/2010

• Worked on-site with the Best Buy U.K. team to ensure that the international branding was consistent throughout all aspects of the in-store communication.
• Designed specialty in-store communications for both Best Buy U.K. and Best Buy China.
• Created an international sign kit that made translations easy for futue markets.

Production Artist, KNOCK (via Creatis), Minneapolis, MN
03/2009

• Created large-scale signage for Target’s 2009 Summer, Fourth of July, and Father’s Day seasons.
• Created layout mock-ups of signage in the store.
• Prepared signage concepts for client presentations.

Education

Prime Digital Academy, Minneapolis, MN
User Experience Design Certification, UX Design

Augustana University,
Sioux Falls, SD
Bachelor of Arts:
Art and Graphic Design (professional level degree), Norwegian Language Minor

Skills

User Experience Design (UED)

User Experience (UX)

Wireframing

Responsive deisgn

Agile methodology

Conceptual and visual skills in both print + web

Consistent attention to detail as well as seeing the project as a whole

Print + digital processes

Digital asset + content management systems

HTML + CSS

Software

Photoshop
Illustrator
InDesign
Dreamweaver
Adobe Experience Manager
QuarkXpress
Microsoft Office
Sales Force

Personality

Strategic thinker

Strong work ethic

Drive to improve processes + solutions

Quick learner

Inclusionary team-player attitude